Innovating to Create IT-Based New Business Opportunities at United Parcel Service
نویسنده
چکیده
Although the role of information technology (IT) in enabling competitive advantage is well established, many organizations still find it a challenge to convert IT investments and assets into new business opportunities. The case study in this article describes how United Parcel Service (UPS) has used IT investments to create IT assets and IT competencies, which have led to business capabilities, then to new business opportunities. These opportunities were identified by examining the value network that links UPS’s internal value chain with its customers to uncover information and IT needs of various business partners.
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عنوان ژورنال:
- MIS Quarterly Executive
دوره 6 شماره
صفحات -
تاریخ انتشار 2007